B2B ordering platform for a wholesaler
Our client’s resellers used to order by phone and email. On the new platform every partner orders at their own negotiated prices, based on live stock data — at any hour of the day.
The starting point
Order intake was tied to office hours and every line item required manual entry into the ERP. Because of partner-specific pricing (individual discounts, framework agreements, credit limits) an off-the-shelf webshop was not an option, and stock data was spread across three warehouses.
Our solution
We developed a custom B2B portal with two-way synchronisation to the ERP: prices, discounts and stock levels across the three warehouses are always current, and submitted orders are created in the back office without human intervention. The interface was shaped around how resellers actually work: quick reordering from past orders, bulk cart upload by article number, and a quote request flow for project-based purchases.
The outcome
Half a year after launch the majority of orders arrive through the portal, and the sales team can focus on advising customers and acquiring new partners instead of data entry. Complaints caused by incorrectly recorded orders dropped noticeably.
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